Analyze marketing channel performance by attributing order revenue directly from Shopify data.
Shopify Admin Order Attribution Report
Extracts UTM parameters from order landing page URLs to generate revenue, AOV, and conversion reports by marketing channel without needing external analytics.
Skill impact
A focused workflow with measurable value.
Stars
188
Forks
19
Updated
Sep 14, 2026
About Shopify Admin Order Attribution Report
Pulls recent orders, extracts the UTM parameters embedded in each order's landingPageUrl query string, and rolls up revenue, order count, and average order value (AOV) by utm_source, utm_medium, and utm_campaign. Builds a marketing attribution report directly from first-party Shopify order data — no external analytics tool required.
What Shopify Admin Order Attribution Report Can Help You Do
This skill parses order transaction history and URL metadata to calculate marketing channel effectiveness, helping you understand which campaigns, sources, or mediums drive the most revenue and order volume.
Common use cases
Assessing campaign ROI for paid search and social ads
Determining the most profitable acquisition channels
Auditing UTM tag coverage across marketing efforts
Reporting monthly sales performance by traffic source
Validating attribution accuracy for e-commerce growth
Quick start
Install command
npx skills add 40rty-ai/shopify-admin-skills@shopify-admin-order-attribution-reportTags
Topics and capabilities